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The Hero Archetype: Empower and Inspire Through Branding
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Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
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ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
Brand Archetypes: The Ultimate Guide (48 Examples)