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The LEGO Group reveals a new generation of LEGO® Friends - About Us - LEGO .com
The LEGO Group reveals a new generation of LEGO® Friends - About Us - LEGO .com

Lego Builds Stronger Ties to Girls - WSJ
Lego Builds Stronger Ties to Girls - WSJ

Lego Friends figures designed to "celebrate diverse friendships"
Lego Friends figures designed to "celebrate diverse friendships"

Lego pledges to 'remove gender bias' from its products | CNN
Lego pledges to 'remove gender bias' from its products | CNN

Gender-bending Lego ad remixer mashes up ninjas, puppies - CNET
Gender-bending Lego ad remixer mashes up ninjas, puppies - CNET

LEGO Friends - LEGO & Gender Part 1 - YouTube
LEGO Friends - LEGO & Gender Part 1 - YouTube

A Year Later, How's LEGO Doing? | Spark Movement
A Year Later, How's LEGO Doing? | Spark Movement

Thinking Brickly: The LEGO Gender Gap: A Historical Perspective
Thinking Brickly: The LEGO Gender Gap: A Historical Perspective

Girls' Legos Are A Hit, But Why Do Girls Need Special Legos? : NPR
Girls' Legos Are A Hit, But Why Do Girls Need Special Legos? : NPR

Outrage as Lego offers beauty tips to seven-year-old girls to make  themselves 'even prettier' | The Independent | The Independent
Outrage as Lego offers beauty tips to seven-year-old girls to make themselves 'even prettier' | The Independent | The Independent

How did Lego become a gender battleground? - BBC News
How did Lego become a gender battleground? - BBC News

A Ceasefire in the Lego Gender Wars? - Bloomberg
A Ceasefire in the Lego Gender Wars? - Bloomberg

LEGO Friends wants to 'break gender stereotypes' in 2023
LEGO Friends wants to 'break gender stereotypes' in 2023

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop  Gender-Based Marketing | HuffPost Life
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | HuffPost Life

Lego Friends Lot of 10 Random Figures FREE US SHIPPING - Etsy
Lego Friends Lot of 10 Random Figures FREE US SHIPPING - Etsy

From Scala and Belville to Friends and Elves: The evolution of LEGO themes  marketed towards girls - Jay's Brick Blog
From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls - Jay's Brick Blog

LEGO responds to concerns of gender bias in LEGO Friends
LEGO responds to concerns of gender bias in LEGO Friends

Next Generation of LEGO Friends Announced - The Brick Fan
Next Generation of LEGO Friends Announced - The Brick Fan

Amazon.com: LEGO Friends 3187: Butterfly Beauty Shop : Toys & Games
Amazon.com: LEGO Friends 3187: Butterfly Beauty Shop : Toys & Games

Reducing Gender Bias in LEGO® Friends in 2022 | The Rambling Brick
Reducing Gender Bias in LEGO® Friends in 2022 | The Rambling Brick

LEGO® Friends January 2023: New blocks on the kids | New Elementary: LEGO®  parts, sets and techniques
LEGO® Friends January 2023: New blocks on the kids | New Elementary: LEGO® parts, sets and techniques

Lego's gender marketing, sexist or smart?
Lego's gender marketing, sexist or smart?

LEGO Friends: Why My Daughters Won't Be Playing with Them
LEGO Friends: Why My Daughters Won't Be Playing with Them

The LEGO Disconnect on Gender - Adios Barbie
The LEGO Disconnect on Gender - Adios Barbie